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computers / comp.dcom.telecom / NAD Says Verizon's "Number One" Claim Communicates Message About Choice, Not Superiority [telecom]

NAD Says Verizon's "Number One" Claim Communicates Message About Choice, Not Superiority [telecom]

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Subject: NAD Says Verizon's "Number One" Claim Communicates Message About Choice, Not Superiority [telecom]
Date: 12 May 2023 16:15:31 -0400
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by: The Telecom Digest - Fri, 12 May 2023 20:15 UTC

by Ariel Radow

AT&T brought an advertising challenge against Verizon at the National
Advertising Division, challenging a claim by Verizon that, "Verizon is
the number one network choice in public safety." AT&T argued that the
claim conveys a broad message that Verizon Frontline is superior to
similar offerings of competitors. The NAD held that Verizon's claim,
which appeared in a commercial for its Verizon Frontline service, was
supported. Here's why.

https://www.mondaq.com/article/news/1313392?q=1803232&n=785&tp=3&tlk=9&lk=31

Subject	Author
NAD Says Verizon's "Number One" Claim Communicates Message About Choice, Not Su	The Telecom Digest