It hasn't been a completely trouble-free launch for the iPhone 15 for
Apple, and it looks as though there might be another problem to deal
with on one of the models: image retention or 'burn in' that leaves a
ghostly image on screen.

Image retention or 'burn in' has long been an issue with OLED panels,
and it happens when the screen contents stay static for a long time,
leaving a watermark of sorts. However, the latest OLED screens and
devices are able to minimize the risk of it happening, and it hasn't
been a major problem in recent years.

We've seen reports of image retention on Reddit, on X (formerly known
as Twitter), and on the official Apple community discussion forums. So
far the iPhone 15 Pro Max seems to be the only model affected, though
it's difficult to get an idea of just how widespread this issue is
becoming.

From the images that have been posted online, it looks as though the
burn in problem can happen with any screen: we've seen pictures of
ghostly keyboards and home screen icons staying in place on the
displays, for example.

A lot of users are reporting that Apple has replaced their units for
free, so if you are noticing the problem on your own iPhone 15 Pro Max,
your best course of action is to get in touch with Apple – either
through the official website or a local Apple Store – and ask about a
replacement.

As yet, there's been no acknowledgement from Apple that this is
happening to the iPhone 15 Pro Max models. It's possible that just a
subset of these phone displays are affected, and that these can be
replaced relatively quickly.

Even if the problem doesn't end up being particularly widespread, it's
another issue that Apple and its suppliers could've done without. Apple
recently acknowledged an overheating issue on the iPhone 15 Pro, which
a fix has been issued for, and there have also been reports of iPhones
mysteriously shutting off overnight.

https://www.techradar.com/phones/iphone/some-iphone-15-pro-max-users-are-reporting-oled-screen-burn-in

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On 10/15/2023 3:31 PM, badgolferman wrote:

<snip>

> A lot of users are reporting that Apple has replaced their units for
> free, so if you are noticing the problem on your own iPhone 15 Pro Max,
> your best course of action is to get in touch with Apple – either
> through the official website or a local Apple Store – and ask about a
> replacement.

On Reddit, someone posted that they waived the 14 day limit for returns
for him, at an Apple store.

<snip>

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really do matter less than the opinions of experts. It's not
indoctrination nor elitism. It's just that you don't know as much as
they do about the subject.”—Tin Foil Awards

sms <scharf.steven@geemail.com> wrote:
>> A lot of users are reporting that Apple has replaced their units for
>> free, so if you are noticing the problem on your own iPhone 15 Pro Max,
>> your best course of action is to get in touch with Apple - either
>> through the official website or a local Apple Store - and ask about a
>> replacement.
>
> On Reddit, someone posted that they waived the 14 day limit for returns
> for him, at an Apple store.

What's bad is if the defective iPhone 15 burnin is this bad after only a
few days, can you imagine how bad it will be after a year or two of use.

Tom's Guide says "this looks bad... perhaps the always-on display in
conjunction with the new brighter panels - which can reach up to 2,000 nits
of brightness - are combining badly for some users."
https://www.tomsguide.com/news/iphone-15-pro-max-may-have-another-screen-issue-brewing-what-we-know

"iPhone 15 Pro Max handsets appear to be suffering from some kind of image
retention... even if the iPhone issue is not the dictionary definition of
burn in, something is evidently wrong with the affected handsets - perhaps
a faulty batch of panels."

On 2023-10-15, sms <scharf.steven@geemail.com> wrote:
> On 10/15/2023 3:31 PM, badgolferman wrote:
>
><snip>
>
>> A lot of users are reporting that Apple has replaced their units for
>> free, so if you are noticing the problem on your own iPhone 15 Pro
>> Max, your best course of action is to get in touch with Apple –
>> either through the official website or a local Apple Store – and ask
>> about a replacement.
>
> On Reddit, someone posted that they waived the 14 day limit for
> returns for him, at an Apple store.

Yep. I've been following this, and have seen numerous people say Apple
replaced theirs after the initial return period, no questions asked.
Obviously some portion of the iPhone 15s displays being shipped are
defective, but a slew of others report no problems with theirs.

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