Rocksolid Light - alt.food.fast-food - Re: WEIRD: McD's Changes Name of Chicken Sandwich- Sales Jump By Double Digits

WEIRD: McD's Changes Name of Chicken Sandwich- Sales Jump By Double Digits

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From: klaus.schadenfreudeREMOVE@gmail.com (KlausSchadenfreude)
Newsgroups: alt.food.fast-food
Subject: WEIRD: McD's Changes Name of Chicken Sandwich- Sales Jump By Double Digits
Date: Fri, 28 Apr 2023 10:59:43 -0700
Distribution: Fast Food Joints Everywhere
Summary: Another Exposure Of Jenny Sauk's Lies and Misconceptions
Organization: Institute For Revealing Jenny Sauks Lies and Bullshit
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by: KlausSchadenfreude - Fri, 28 Apr 2023 17:59 UTC

https://www.restaurantbusinessonline.com/marketing/mcdonalds-changes-name-chicken-sandwich-sales-soar

The Chicago-based burger giant in February decided to rebrand its
Crispy Chicken Sandwich, giving the item the same name as it has in
other global markets, such as the U.K. and Canada: The McCrispy.

It was an odd decision, particularly given the sandwichs generally
strong sales since its 2021 introduction. But the move apparently
worked. Sales of the product jumped by double digits, thanks to that
name change and a little marketing.

Re: WEIRD: McD's Changes Name of Chicken Sandwich- Sales Jump By Double Digits

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From: jj@127.0.0.1.net (KWills)
Newsgroups: alt.food.fast-food
Subject: Re: WEIRD: McD's Changes Name of Chicken Sandwich- Sales Jump By Double Digits
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by: KWills - Sat, 29 Apr 2023 12:20 UTC

On Fri, 28 Apr 2023 10:59:43 -0700, KlausSchadenfreude
<klaus.schadenfreudeREMOVE@gmail.com> wrote:

>https://www.restaurantbusinessonline.com/marketing/mcdonalds-changes-name-chicken-sandwich-sales-soar
>
>The Chicago-based burger giant in February decided to rebrand its
>Crispy Chicken Sandwich, giving the item the same name as it has in
>other global markets, such as the U.K. and Canada: The McCrispy.
>
>It was an odd decision, particularly given the sandwichs generally
>strong sales since its 2021 introduction. But the move apparently
>worked. Sales of the product jumped by double digits, thanks to that
>name change and a little marketing.

You can't argue success. I wouldn't have thought a name change
would result in any significant increase. But I would have been wrong.

--
"Listen guv, I'm a ten-guv-a-day copper! Always have been, always will
be. If you want me to work on this case, I'm going to be calling you
guv all day long. It's all I know and it's all you need to know, guv."
- Shouting George

I am not an Economist. I am an honest man! -- Paul McCracken

interests / alt.food.fast-food / Re: WEIRD: McD's Changes Name of Chicken Sandwich- Sales Jump By Double Digits

interests / alt.food.fast-food / Re: WEIRD: McD's Changes Name of Chicken Sandwich- Sales Jump By Double Digits

Subject	Author
WEIRD: McD's Changes Name of Chicken Sandwich- Sales Jump By Double Digits	KlausSchadenfreude
WEIRD: McD's Changes Name of Chicken Sandwich- Sales Jump By Double Digits	KWills