"A conservative legal nonprofit on Wednesday filed a federal civil rights complaint against Kellogg Company, accusing the breakfast cereal business of running illegal diversity policies and sexualizing its products. America First Legal—a nonprofit run by Stephen Miller, a former adviser to Donald Trump—wrote a letter to the U.S. Equal Employment Opportunity Commission (EEOC) alleging that Kellogg’s hiring, training, and promotion practices seeking to achieve a “balance” in its staff based on race and gender violate federal laws prohibiting workplace bias.. In a news release, the group also took exception to a Cheez-It box featuring drag queen RuPaul, as well as Tony the Tiger posing for pictures with transgender influencer Dylan Mulvaney at the Tony Awards in June. “Despite the immense trust that hard-working American mothers and fathers have placed in Kellogg’s, management has discarded the Company’s long-held family-friendly marketing approach to politicize and sexualize its products,” the nonprofit said."

https://www.thedailybeast.com/america-first-legal-accuses-kelloggs-of-illegal-diversity-policies

For a minute I thought it was strange that they could do this without using "woke". Until I went to the actual news release. And there it was.

"America First Legal Files Federal Civil Rights Complaint Against Kellogg’s; Warns Management That it is Violating Fiduciary Duties"

"WASHINGTON, D.C. – Today, America First Legal’s (AFL) Center For Legal Equality filed a federal civil rights complaint with the U.S. Equal Employment Opportunity Commission (EEOC) against the Kellogg’s Company for engaging in illegal, race-based discrimination concerning employment and job training opportunities.

AFL also sent a letter to Kellogg’s CEO and Board of Directors, warning them of their obligation to stop wasting the Company’s assets and breaching their fiduciary duty to its shareholders.

According to its filings with the Securities and Exchange Commission, Kellogg’s operates in a highly competitive commercial environment and faces significant challenges in finding capable employees. Nevertheless, the evidence is that Kellogg’s hiring, training, and promotion policies and programs are infused with woke ideology. For example, Kellogg’s “‘Better Days’ Promise” specifies that by the end of 2025, it will achieve “25% racially underrepresented talent [sic] at the management level in the United States.” "

https://aflegal.org/america-first-legal-files-federal-civil-rights-complaint-against-kelloggs-warns-management-that-its-violating-fiduciary-duties/

TB